The objective of this project was to create a cohesive series of juice labels and packaging based on a single concept. 

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This beverage kit is based around organic juice. When someone sees any type of juice packaging, it is usually self explanatory as to what the flavor is. It’s either shown through imagery or minimal text that’s straight to the point. his type of packaging with this product would for sure stand out on the shelf against other types of juices. When someone thinks of juice they usually associate it with something light and airy to show how beneficial it is. Instead, this juice packaging is focused on the grim reaper, who is the personification of death.